Ford Motor Company has launched a new scholarship contest on Monday, March 15. Modeled after Ford’s own standard of giving back to the communities in which it works, the two-part scholarship contest is open to high school seniors and current college students enrolled in an accredited U.S. college or university by September 30, 2010.

The contest asks a simple question: what is your heart behind? Ford Motor Company wants to hear what students are doing to make a positive impact in their communities. The first place winner will receive a $3000 scholarship, second place a $2000 scholarship and third place a $1000 scholarship.

Essays will be accepted from March 15 to April 9, 2010 online at www.fordscholars.org. From there, ten semi-finalists will be selected to win an ULTRA HD FLIP Cam for their outstanding efforts. The semi-finalists will then use their new FLIP Cam to produce a 3-minute video illustrating their essay. The videos will be posted to www.fordscholars.org for public voting May 10-14, 2010. The public votes combined with the judging panel will determine the scholarship winners.

Winners will be announced on May 17, 2010.